Bajaj Electricals Acquires Morphy Richards Brand Rights for India and Neighboring Markets
Bajaj Electricals Ltd. has secured the intellectual property rights for the Morphy Richards brand in India and neighboring regions, marking a strategic expansion in the home appliances sector. The ₹146 crore deal, approved by the company's board, covers India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.
Shares of Bajaj Electricals surged 5.69% to ₹609.80 following the announcement, reflecting investor confidence in the acquisition. The transaction remains subject to final agreements and regulatory approvals.
This MOVE builds on Bajaj Electricals' existing partnership with Morphy Richards, which was extended for 15 years in 2022. The acquisition positions the company to strengthen its market presence in the premium appliance segment.
